Olfactory cues modulate facial attractiveness - Demattè, M.L., Österbauer, R. and Spence, C. (2007)
Have you ever decided you didn't like someone without really knowing why? Maybe they were giving out some sort of cue that you weren't conscious of but which affected your judgement. Demattè et al showed how easily our opinions could be manipulated by altering the environment that we are exposed to.
Timeline of Dematte et al's procedure
Assignment 1 - Alternative study - Demattè et al as a field experiment.
Dematte et al conducted a lab experiment.
Here is an idea for an alternative design. It is very briefly evaluated, but these points are not explained or illustrated with examples from the study.
Write four PEE points evaluating the proposed study in practical, methodological or ethical terms.
Submit your assignment through the form on the home page.
Big Issue - The physiological perspective
The physiological approach to psychology focuses on our biological make up, and the events that occur in our bodies which cause our behaviour. Mainly, therefore, psychological psychology will focus on the brain, but it will also include study of the nervous system, hormones and genetics.
See the physiological perspective page for more info.
Assignment 2 - You are the examiner
A past exam question focused on the validity of the Dematte study. Read the answer in the document below, and mark it using the mark scheme which can be found here. For each question, write a mark and a brief justification for why you've give that mark. Submit your marks through the form on the home page.
1. Fill in the study description table in the document below in as much detail as you can from memory.
2. Review your notes for ten minutes, noting where you left gaps etc.
3. Again without your notes, write as much extra information as you can remember into the table.
4. Repeat the review and writing process one more time.
You should now have a very detailed study description that you are able to remember in good detail.
The power of multi-sensory perception is increasingly being used major restaurants to enhance the flavour of their dishes. For example, the 'Sound of the Sea' dish at the famous Fat Duck restaurant in England, comes complete with an ipod playing the sounds of waves and seagulls. Studies have shown that the taste is enhanced by the experience! Read this great article from 'The Psychologist' magazine for more examples.